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Not so long ago, experts told us the world was the dotcoms' oyster. For so-called dinosaurs of the old economy, extinction was only a matter of time. But now, savvy leaders of long-standing enterprises are fighting back and, increasingly, beating the once world-beating start-ups at their own game. They are leveraging their firms’ traditional strengths - image, reputation, expertise, market…

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Advertising and promotion : an integrated marketing communications perspective

Edisi

10th ed.

ISBN/ISSN

978--981-4575-11-9

Deskripsi Fisik

xxxvi, 842 p. : figs., tabs., index. ; 28 cm.

Judul Seri

-

No. Panggil

BK/BR