In this book, the author : o defines trust and related concepts, and shows how these impact on business performance o provides valuable case material of companies with both high and low trust o forges the link of trust to strategy rather than to HR The new economy has changed the rules of the game in business, and the speed at which businesses operate and interact. Corporate success has…
t's not more money, bigger offices, better benefits, or flextime. Recent surveys reveal that the number one reason employees quit their jobs is that they don't feel valued on a human level. Growing employment opportunities and the lure of Internet companies have brought this prob- lem to near crisis level. Now, Dottie Gandy, a former regional director with the Franklin Covey Company, provides a…
An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how all five senses can be used as marketing tools to…