Ditapis dengan
International accounting
- Edisi
- 4th ed.
- ISBN/ISSN
- 9781259252112
- Deskripsi Fisik
- xx, 780 p.: charts, exercises, refs, cases, index
- Judul Seri
- -
- No. Panggil
- EL 79 Dou
- Edisi
- 4th ed.
- ISBN/ISSN
- 9781259252112
- Deskripsi Fisik
- xx, 780 p.: charts, exercises, refs, cases, index
- Judul Seri
- -
- No. Panggil
- EL 79 Dou
Services marketing: integrating customer focus across the firm
"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-fo…
- Edisi
- -
- ISBN/ISSN
- 978-007-108696-7
- Deskripsi Fisik
- xxvii, 642 p. : figs., tabs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BBC/BZT
Market-based management : strategies for growing customer value and profita…
This book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundament…
- Edisi
- 4th ed.
- ISBN/ISSN
- 978-0131293724
- Deskripsi Fisik
- xxii, 506 p.: igs., notes, gloss., index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BAD
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management