Sales force management : leadership, innovation, technology

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social medi…

Manager's handbook : everthing you need to know about how business and manag…

A Comprehensive guide to learning key management skills, understanding core business concepts, and planning a successful career, Manager's Handbook is both an introduction for new managers and an up-to-date reference for experienced managers and those working in small businesses. From understanding business finance, the impact of new technology, and the roles of sales and marketing to learning …

Advertising and promotion : an integrated marketing communications perspective

Edisi

10th ed.

ISBN/ISSN

978--981-4575-11-9

Deskripsi Fisik

xxxvi, 842 p. : figs., tabs., index. ; 28 cm.

Judul Seri

-

No. Panggil

BK/BR