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Advertising and promotion : an integrated marketing communications perspective
- Edisi
- 10th ed.
- ISBN/ISSN
- 978--981-4575-11-9
- Deskripsi Fisik
- xxxvi, 842 p. : figs., tabs., index. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BK/BR
- Edisi
- 10th ed.
- ISBN/ISSN
- 978--981-4575-11-9
- Deskripsi Fisik
- xxxvi, 842 p. : figs., tabs., index. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BK/BR
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management