Electronic commerce: the strategic perspective

text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. (amazon.com)

Gemba Kaizen : a commensense, low-cost approach to management

Edisi

-

ISBN/ISSN

0-07-031446-2

Deskripsi Fisik

xxx, 354 p. : gloss; index; 24 cm

Judul Seri

-

No. Panggil

AA/AACB/KW 5533 Ima

Services marketing: integrating customer focus across the firm

"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-fo…