The Stakeholder corporation : the body shop

This book examines the business case for good corporate citizenship and gives a workable management system for auditing and transforming stakeholder relationships. It provides numerous case studies of successful businesses, which demonstrate that stakeholder inclusion is both practical and good business. The central proposition of this book is that the long term value of a company rests primari…

Cases in strategic management and business policy

Edisi

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ISBN/ISSN

0-07-100774-1

Deskripsi Fisik

xiv, 410 p. : ill., tabs., graphs ; 23 cm.

Judul Seri

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No. Panggil

AD/AZH/AZB/AZF 79 Jau

Consumer behavior

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team wit…

Building, leading, and managing strategic alliance

Changes in the world economic climate have fundamentally altered not only the way products are created, but also the way businesses form and thrive. Large organizations once grew by swallowing whole the smaller companies with which they worked. Now, growth for both large and small companies is fostered and nurtured by strategic alliances. This timely book illustrates five types of strategic …

Strategic management in developing countries : case studies

Designed for business school courses and in-house company training programs, this companion to Managing in Developing Countries presents 35 case studies organized around Professor Austin's Environmental Analysis Framework, a powerful, field-tested tool designed to help managers examine, prepare for and compete in the Third World business environment. Through comprehensive and thoroughly tested …

The Phoenix effect : 9 revitalizing strategies no business can do without

In this unpredictable economy, The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without provides practical, strategic options to improve a struggling business or to further strengthen a healthy business. Carter Pate, a renewal specialist at Pricewaterhouse Coopers, and Harlan Platt, a renowned professor of business and finance at Northeastern University, collaborate here to prov…

Learning to fly: practical lessons from one of the world's leading knowledge …

This book shows exactly how to put theory into practice, sharing the tools used and the experience and insights gained by two leading knowledge management practitioners. In Learning to Fly, Chris Collison and Geoff Parcell share their experiences from BP, one of the world's leading knowledge organisations. It is a practical, pragmatic workbook packed with hints and tips to help managers put kno…

Kebijakan perusahaan (business policy) : konsep dasar dan studi kasus

Edisi

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ISBN/ISSN

-

Deskripsi Fisik

x, 254 p. : tabs., charts, cases ; 23 cm.

Judul Seri

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No. Panggil

AD/ADG 79 Rek

Strategic planning and forecasting : political risk and economic opportunity

The first systematic treatment of political forecasting and risk assessment as critical elements in the strategic planning process. Evaluates alternative methods of political forecasting based on case studies and general performance appraisals. Offers practical--at times controversial--insights on organizing the forecasting effort, selecting appropriate methods, integrating non-political socio-…

Strategic management in major multinational companies

Edisi

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ISBN/ISSN

0-08-037754-8

Deskripsi Fisik

v, 134 p. : figs., tabs., refs. ; 31 cm.

Judul Seri

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No. Panggil

AD/ADBE/AZB 78 79 Str