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An estimated 20,000 corporate alliances have been formed worldwide over the past two years. Such strategic alliances can provide business owners with long-term security, new revenue channels, and, often, the anchor needed to maintain stability in otherwise turbulent waters. A successful joint venture can open the door to a world of future partnership opportunities, says renowned entrepreneur…
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team wit…
Berisi tentang materi seminar "Corporate Entrepreneurship for Top Management" yang dibukukan. Meteri-materi tersebut antara lain: - Kepemimpinan transformasional dan prisma organisasi - Trilogi kepemimpinan - Memecahkan sandi perubahan - Cepat, global dan kewirausahaan: "Supply chain management" gaya Hong Kong - Kekuatan integrasi virtual - Intrapreneurship di PT Inako - Right to left …
Undergraduate course in Entrepreneurship and New Venture creation. This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising. This text places a unique and special emphasis on developing a successful business idea early in the process. By highlighting both successful and failed ventures and asking students to step into…