Consumer behavior

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team wit…

Career anchors : discovering your real values

Edisi

-

ISBN/ISSN

0-89384-210-9

Deskripsi Fisik

vii, 87 p. : footnotes, bibl., lists, figs. ; 24 c

Judul Seri

Pfeiffer Career Series

No. Panggil

ACNR 417 Sch

Questionnaire design : how to plan, structure and write survey material for …

"Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." Questionnaire Design is a valuable guide for anyone studying or practising market research. Packed with expert advice, it also in…

Menguasai riset pemasaran : cara mudah & praktis

Jangan pernah membuat keputusan penting atau perencanaan yang penting tanpa informasi yang dapat dipercaya kebenarannya. Informasi pemasaran yang dapat dipercaya adalah informasi yang diperoleh melalui riset pemasaran. Pemahaman tentang cara-cara yang digunakan dalam riset pemasaran sangat penting untuk diketahui baik oleh mahasiswa manajemen maupun para praktisi bisnis. Buku ini terdiri dari …