TABLE OF CONTENTS

Acknowledgments
Key for symbols
Introduction

1 The new world of management
From the machine age to the information age
F. W. Taylor: Management as science
Henri Fayol: Defining managemenT
Beyond scientific management
The mythology of managerial work
Peter Drucker: The prophet of change
Knowledge management
Decision theory

2 The new world of organizations
The rise and fall of the functional organization
Down the functional tunnel
Alfred P. Sloan: Antidotes to functional failure
The life and death of organizations
The new organizational model
General Electric
ABB
Charles Handy: Shaping the future

3 The challenge of technology
IT and the new organization
The virtual organization
The E company

4 Creating and implementing strategy
The holy grail of strategy
The analytical stranglehold
The Boston Matrix
Making strategy work
Michael Porter: Strategy and competitive advantage
The route from ideas to action
Henry Mintzberg: Strategy as craft
New perspectives on strategy
The balanced scorecard

5 New ways of managing people
From personnel to human resources
Tom Peters: Evangelizing people
Empowerment
Practising empowerment
Rosabeth Moss Kanter: Creating empowerment
360 degree feedback
Managing talent
Managing change
How do people view change?
Seven skills to manage change
Richard Pascale: From change to transformation

6 Careers and working life
From corporate man to Generation X
Career management
New ways of working
Self-managed development

7 The quality revolution
The discovery of quality
W. Edwards Deming and Joseph Juran: The quality gospel
Quality for the masses
Reengineering
Lean production

8 Reinventing marketing
Hard selling - the rise of marketing
The quest to becomes market driven
The Four Ps of marketing
Relationship marketing
Brand management
The rise of brands

9 Leadership
The rise of the new model leader
Military models
The evolution of leadership
The new leader
Warren Bennis: Doing the right thing
Teamworking

10 Learning and development
The rise of the learning business
Chris Argyris: The learning challenge
The learning organization
Seven obstacles to creating learning organization
The changing role of business schools
The emerging business school
Action learning

11 Global management
Discovering the world
Key drivers behind globalization
Making the global company work
Fons Trompenaars: Cosmopolitan man
The rise of the global brand
The rise of mass customization

Glossary of management thinkers
Index