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International business: competing in the global marketplace



A text for a first course in international business at the undergraduate or MBA level, focusing on the strategies and structures of international businesses and the implications of international business for firms' various functions. Sections on country factors, the global trade and investment environment, and the global monetary system supplement comprehensive treatment of major theories and the work of theorists including Michael Porter, Robert Reich, and Gary Hamel. Contains chapter summaries, boxes, color diagrams. Annotation c. Book News, Inc., Portland, OR (booknews.com)


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32914AZB HilGeneral (General)Tersedia

Informasi Detil

Judul Seri
-
No. Panggil
AZB Hil
Penerbit McGraw-Hill : Boston.,
Deskripsi Fisik
xxviii, 703 p. : gloss., index ; 28 cm.
Bahasa
English
ISBN/ISSN
0-07-247053-4
Klasifikasi
AZB
Tipe Isi
text

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