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International business: competing in the global marketplace
A text for a first course in international business at the undergraduate or MBA level, focusing on the strategies and structures of international businesses and the implications of international business for firms' various functions. Sections on country factors, the global trade and investment environment, and the global monetary system supplement comprehensive treatment of major theories and the work of theorists including Michael Porter, Robert Reich, and Gary Hamel. Contains chapter summaries, boxes, color diagrams. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Ketersediaan
32914 | AZB Hil | General (General) | Tersedia |
Informasi Detil
Judul Seri |
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No. Panggil |
AZB Hil
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Penerbit | McGraw-Hill : Boston., 2003 |
Deskripsi Fisik |
xxviii, 703 p. : gloss., index ; 28 cm.
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Bahasa |
English
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ISBN/ISSN |
0-07-247053-4
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Klasifikasi |
AZB
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Tipe Isi |
text
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Tipe Media |
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Tipe Pembawa |
-
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Edisi |
4th ed.
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Subyek | |
Info Detil Spesifik |
-
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Pernyataan Tanggungjawab |
-
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Versi lain/terkait
Tidak tersedia versi lain