According to a recent article in the Harvard Business Review, "Management is a curious phenomenon. It is generously paid, enormously influential and significantly devoid of common sense." Bestselling author Jack Trout claims that what really ails business today is an obsession with management fads that frequently offer complicated, useless solutions that impede the development of business. In his new book, The Power of Simplicity, Trout offers an antidote to the proliferation of jargon and provides a clear vision of leadership that cuts through management's current information overload. Filled with realistic steps and hundreds of tips for regianing control of the day-to-day business picture, Trout shows managers how to run their companies like successful entrepreneurs--looking for simple and innovative solutions that allow a company to thrive and focus on the business at hand, without getting caught up in nonsensical management philosophies that waste valuable time and energy and detract from the real goals of the company. (text cited from www.amazon.com)