International Marketing and Export Management 7e offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter.

Table of Contents :

1International marketing and exporting 1
2Bases of international marketing 36
3The international environment 84
4Export market selection: definition and strategies 154
5Information for international market(ing) decisions 203
6Market entry strategies 242
7Export entry modes 275
8Nonexport entry modes 325
9Product decisions 386
10Pricing decisions 438
11Financing and methods of payment 479
12Promotion and marketing communication 511
13The export order and physical distribution 571
14Organization of international marketing activities 617