It takes more than a good product to keep a company successful - it takes a strong business model. Whether you're leading an established corporation or launching a new startup, you need to have the right structure in place to reach your goals. With this collection of HBR articles, you'll learn how to establish the business model you need to succeed and execute transformational growth for your business.

Table of Contents :

- Why Business Models Matter Joan Magretta
Disruptive Technologies: Catching the Wave Joseph L. Bower, Clayton M. Christensen
- Reinventing Your Business Model Mark W. Johnson, Clayton M. Christensen, Henning Kagermann
- Building Breakthrough Businesses Within Organizations Vijay Govindarajan, Chris Trimble
- Discovery-Driven Planning Rita Gunther McGrath, Ian C. MacMillan
- Mapping Your Innovation Strategy Scott D. Anthony, Matt Eyring, Lib Gibson
- Finding Your Next Core Business Chris Zook
- From Spare Change to Real Change: The Social Sector as Beta Site for Business Innovation Rosabeth Moss Kanter