The thank you economy is about something big, something greater than any single revolutionary platform. It isn,t some abstract concept or wacky business strategy it,s real, and every one of us is doing business in it every day, whather we chooce to recognize it or not. It's the way we communicate, the way we buy and sell, the way business and consumers interact online and offline.

Table of Contents :

Part I: Welcome to the Thank You Economy
1. How Everything Has Changed, Except Human Nature
2. Erasing Lines in the Sand
3. Why Smart People Dismiss Social Media, and Why They Shouldn’t
Part II: How to Win
4. From the Top: Instill the Right Culture
5. The Perfect Date: Traditional Media Meets Social
6. I’m on a Horse: How Old Spice Played Ping-Pong, Then Dropped the Ball
7. Intent: Quality versus Quantity
8. Shock and Awe
Part III: The Thank You Economy in Action
9. Avaya: Going Where the People Go
10. AJ Bombers: Communicating with the Community
11. Joie de Vivre Hotels: Caring About the Big and Little Stuff
12. Irena Vaksman, DDS: A Small Practice Cuts Its Teeth on Social Media
13. Hank Heyming: A Brief Example of Well-Executed Culture and Intent
Conclusion
Part IV: Sawdust
More Thoughts On...
Part V: How to Win in the Thank You Economy, the Quick Version