In today's uncertain world of business, one rule stands above the
rest: If you want to survive--let alone thrive--you must embrace change.
Everything else comes after. In Invent Reinvent Thrive
Kellogg School of Management Professor Lloyd Shefsky provides the
inspiration and insight any entrepreneur or family business needs for
long-term success--and he backs it all up with proven models of what
works and what doesn't. Shefsky reveals the common thread of all
business success stories: reinvention. He explains not just how to
reinvent concepts and ideas from the start, but ways to continuously
innovate and reinvent your business to meet today's constantly changing
marketplace conditions. In addition to his own expert insight, Shefsky
provides firsthand advice through case studies derived from dozens of
original interviews with entrepreneurs and family business giants,
consisting of the leaders of some of today's most successful companies,
including: Howard Schultz (founder, Chairman, and CEO of Starbucks) Jim Sinegal (founder of Costco) Chuck Schwab (founder of Charles Schwab & Co.) Tom Stemberg (founder of Staples) The
author also gives special attention to family businesses (which account
for over half the U.S. GDP) and how to address vexing family
disparities, enabling family businesses to last more than two
generations. Invent Reinvent Thrive offers all the
answers you need to get your business where you want it to be. You'll
learn exactly where new and multi-generational business owners fall
short and miss incredible opportunities, why they fail to take the
plunge or innovate--and how you can rework, revitalize, and reinvent
your business not just to avoid the most common perils but to lead your
business to the apex of your industry. "Entrepreneurship is not a cataclysmic event," Shefsky writes. "It is a constant process." Follow his advice through every step of the process and you will successfully invent, reinvent--and thrive.