Fish! told the story of a fictional company which transformed
itself by applying lessons learned from Seattles famous Pike Place Fish
market. Now, with Fish! Tales, readers can learn how real-life
businesses and individuals energized their workplaces--and their
lives--by implementing the lessons from Fish! Best of all, the book stands on its own for newcomers to the Fish! philosophy.

Fish! Tales
focuses on diverse companies, such as a bustling Sprint regional
customer service center, a quiet neuro-surgical unit at a major
hospital, and a brilliant car dealership. It features dozens of short
takesquick and easy ways to apply the Fish! philosophy right now. And it includes a detailed program with specific steps and action plans.