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Blue ocean strategy : how to create uncontested market space and make competition irrelevant

Mauborgne, Renee - Eickhoff, Bodo

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Strategy maps : converting intangible assets into tangible outcomes

Kaplan, Robert S.

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Cultivating communities of practice : a guide to managing knowledge

Wenger, Etienne - McDermott, Richard - Snyder, William M.

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Competency based HRM : a strategic resource for competency mapping, assessment and development centres

Shermon, Ganesh

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Winning back your market : the inside stories of the companies that dit it

Sheth, Jagdish N.

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To Flourish among giants : creative management for mid-sized firms

Kuhn, Robert Lawrence

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The New competition : what theory z didn't tell you about marketing

Kotler, Philip - Fahey, Liam

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Marketing challenges : Cases and exercises

Lovelock, Christopher H. - Weinberg, Charles B.

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Kebijakan perusahaan (business policy) : konsep dasar dan studi kasus

Reksohadiprodjo, Sukanto - Handoko, T. Hani

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Decision making at the top : the shaping of strategic direction

Donaldson, Gordon - Lorsch, Jay W.

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Strategy and marketing : a case approach

Simmonds, Kenneth

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Marketing strategy and management

Constantin, James A.

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Marketing management: a strategic planning approach

Buell, Victor P.

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Marketing management : analysis, planning, and control

Kotler, Philip

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Managing strategic change : technical, political, and cultural dynamics

Tichy, Noel M

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How to gain (and maintain) the competitive advantage in business

Rothschild, William E.

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Strategic market management

Aaker, David A.

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Contemporary Marketing

Boone, Louis E.

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Building the strategic plan : find, analyze, and present the right information

Marrus, Stephanie K.

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Organizational policy and strategic management : text and cases

Higgins, James M

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Marketing communication : modern promotional strategy

Webster, Frederick E.

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Pension asset management : the corporate decisions

Cottle, Sidney

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Marketing management : analysis, planning, and control

Kotler, Philip

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Market planning for new industrial products

Choffray, Jean-Marie

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Marketing management: a planning approach

Hughes, G. David

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Harvard Business Review on strategies for growth

Harvard business review

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University organization and management : the plans of Hasanuddin University

University of Hasanuddin

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Assessing export potential : how to conduct a feasibility study into the profitability of export activities

Slijper, Martin T.

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Blindsided : how to spot the next breakthrough

Harris, Jim

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Marketing information systems

Schaffir, Kurt H. - Trentin, H.George

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HBR 20 minute manager - creating business plans : gather your resources, describe the opportunity, get buy-in

Harvard business review

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The Business of learning

Vance, David L.

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The General manager and strategy formulation : objectives, missions, strategies, policies

Dittrich, John E.

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Planning for improved enterprise performance : a guide for managers and consultants

Abramson, Robert - Halset, Walter

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Dealers, healers, brutes & saviors : eight winning styles for solving giant business crises

Meyers, Gerald C - Meyers, Susan

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Strategic Management of Technology and Innovation

Christensen, Clayton M. - Wheelwright, Steven C. - Burgelman, Robert A.

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Strategic management in information technology

Yoffie, David B.

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Alibaba : the house that Jack Ma built

Clark, Duncan

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Value migration : how to think several moves ahead of the competition

Slywotzky, Adrian J.

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Perspectives on strategy from The Boston Consulting Group

Stalk, George

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Gaining and sustaining competitive advantage

Barney, Jay B.

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A Strategy for corporate innovation

Fujita, Shirou

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Build, borrow, or buy : solving the growth dilemma

Capron, Laurence

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International review of strategic management : Vol.4/93

Hussey, D. E.

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The new strategist : creating leaders at all levels

Wall, Stephen J. - Wall, Shannon Rye

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Strategic management and business policy

Hunger, J. David - Wheelen, Thomas L.

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Kompetisi masa depan : strategi-strategi terobosan untuk merebut kendali atas industri anda dan menciptakan pasar masa depan

Hamel, Gary - Maulana, Agus - Prahalad, C.K

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Competing for the future

Hamel, Gary - Prahalad, C.K.

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All-in-one strategic management : 20 concepts, models and key analyses in strategic management : contoh aplikasi pada bisnis dan industri

Gaspersz, Vincent

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Strategic management and business policy

Hunger, J. David - Wheelen, Thomas L.

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