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Industrial marketing : analysis, planning and control

Industrial marketing : analysis, planning and control

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Readings in industrial marketing

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International marketing

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Industrial marketing: on analytical approach to planning and execution

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European insights 10: industrial marketing

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Market planning for new industrial products

Market planning for new industrial products

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Industrial marketing management

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Business marketing

Business marketing

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Strategic industrial marketing

Strategic industrial marketing

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Business to business marketing

Business to business marketing

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Integrated account management

Integrated account management

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Industrial marketing: Cases and Concepts

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Business marketing: Connecting Strategy,Relationship and Learning

Business marketing: Connecting Strategy,Relationship and Learning

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Business market management : understanding, creating, and delivering value

Business market management : understanding, creating, and delivering value

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Rethinking business to business marketing

Rethinking business to business marketing

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Business marketing management : an organizational

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Business marketing management

Business marketing management

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Selling to the giants : how to become a key supplier to large corporations

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Industrial marketing strategy

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Electronic commerce: strategies and models for business-to-business trading

Electronic commerce: strategies and models for business-to-business trading

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The New rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry

The New rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry

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The E-Marketplace : strategies for success in B2B ecommerce

The E-Marketplace : strategies for success in B2B ecommerce

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Internet marketing: readings and online resources

Internet marketing: readings and online resources

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Going to market : distribution systems for industrial products

Going to market : distribution systems for industrial products

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Cracking the Japanese market : strategies for success in the new global economy

Cracking the Japanese market : strategies for success in the new global economy

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Reengineering business for success in the internet age : business-to-business e-commerce strategies

Reengineering business for success in the internet age : business-to-business e-commerce strategies

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