This unique approach to the design of long-term strategy instructs readers to plan a company's long-term strategy beginning with the product, assessing its market position, price, and unique appeal, and using it as a springboard for the entire long-range strategic plan. It outlines a model of excellence, highlighting its purposes, leadership, commitment, and relevance, and includes tips on how …
A collection of highly specialized and newly translated selections of the Clausewitz classic, On War, constituting about one-sixth of the total material. Encompasses Clausewitz's ideas on strategic thought and behavior to expound on the nature of strategic genius, strategy as an outgrowth of the clash of wills, and other ideas. Think about strategy and sharpen judgment in an unpredictable en…
This is the long-awaited magnum opus from 'strategy's strategist'. Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by "McKinsey Quarterly" as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy…
Finally, an answer to the ultimate business question: How do some companies achieve exceptional performance over the long term? In every sector, there’s an outlier. In the pharmaceutical industry, it’s Merck. In discount retail, it’s Family Dollar. It used to be Wrigley in candy and Maytag in appliances. Other superstars have been hidden in plain sight, like Heartland Express…
The point of this publication is examples of AP (Arifin Panigoro) measure in keeping Medco business on the run. The spirit to create a documentary of the corporate values is what encourages the publishing team to present the fourth edition since this book was first published in 2005.
Intisari dari publikasi ini adalah petikan-petikan contoh sikap AP (Arifin Panigoro) dalam mengemudikan roda bisnis Medco. Semangat untuk mendokumentasikan corporate values itulah yang mendorong tim penyusun menyajikan edisi kelima sejak buku ini terbit pertama kali pada 2005.