New products management

Crawford's New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout to present the "best practices" of industry and relevancy for today's businesses.New for the 20…

Events management an introduction

Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project managemen…

Fundamentals of management science

Edisi

3rd ed.

ISBN/ISSN

0256030782

Deskripsi Fisik

xix, 821 p. ; figs., tabs; ills. : 23 cm.

Judul Seri

-

No. Panggil

SA Tur

Building financial models

The go-to guide for developing effective financial analysis and valuation models―updated with new content and materials This fully revised edition of Building Financial Models builds on the elements that have made it renowned in the field of financial modeling, including how to develop a sound conceptual understanding of accounting for modeling and how to apply the tools at hand, which ar…

The Marketing book

Digital marketing made easy by Jason McDonald of Stanford Continuing Studies. This book explains how to BUILD YOUR BRAND and SELL MORE STUFF via the THINK / DO / LEARN methodology.

Logistik halal (kompilasi berbagai pemikiran)

Thomson Reuters (2015) memperkirakan pada tahun 2019 pasar makanan halal bernilai US$ 2,537 miliar (21% dari pengeluaran global), pasar kosmetik halal menjadi US$ 73 miliar (6,78% dari pengeluaran global), dan kebutuhan personal yang halal yaitu US$ 103 miliar (6,6% dari pengeluaran global). Untuk pasar terbesar makanan halal, yaitu Indonesia sebesar US$ 190 miliar, Tuki US$ 168 miliar, dan Pak…

Bank 4.0

The future of banking is already here — are you ready? Bank 4.0 explores the radical transformation already taking place in banking, and follows it to its logical conclusion. What will banking look like in 30 years? 50 years? The world’s best banks have been forced to adapt to changing consumer behaviors; regulators are rethinking friction, licensing and regulation; Fintech start-ups and…

Entreprenerial leadership : the art of launching new ventures, inspiring othe…

Make a lasting impact by launching new initiatives, inspiring others, and championing innovative approaches with this from-the-trenches guide by trusted executive mentor, entrepreneur, and leadership expert Joel Peterson. Many leaders see their roles as presidents/managers, with a primary focus on keeping results consistent with past performance and on budget. These kinds of leaders make imp…

Aspek manajemen bisnis yang menjadi kunci sukses UMKM

Mahir Akuntansi: Aspek Manajemen Bisnis Yang Menjadi Kunci Sukses UMKM hadir sebagai panduan komprehensif yang menjembatani teori dan praktik manajemen bisnis bagi pelaku UMKM di Indonesia. Buku ini membahas tuntas mulai dari bagaimana mengelola konflik dalam organisasi, membangun sistem rantai pasokan yang terintegrasi, hingga membuat keputusan investasi yang cerdas melalui anggaran modal. …

Ikigai : rahasia hidup bahagia dan panjang umur orang Jepang

Merasa lelah dengan hidupmu dan ingin lebih bahagia serta panjang umur? Pertama dan utama, jangan percaya omongan motivator! Kesuksesan dan kebahagiaan hidup tak semudah itu. Cobalah resep hidup bahagia orang Jepang yang sudah terbukti ini: Ikigai! Orang-orang Jepang percaya, setiap manusia memiliki Ikigai-nya sendiri-sendiri, yakni alasan kita hidup di dunia ini. Semacam tugas kehidupan yan…