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New products management
Crawford's New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout to present the "best practices" of industry and relevancy for today's businesses.New for the 20…
- Edisi
- -
- ISBN/ISSN
- 9781264968183
- Deskripsi Fisik
- xiv, 513 p. : figs. , tabs. ; 23 cm.
- Judul Seri
- -
- No. Panggil
- BHA Cra
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management