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Designing and managing the supply chain : concepts, strategies, and case stu…
- Edisi
- 3rd. ed
- ISBN/ISSN
- 978-007-127097
- Deskripsi Fisik
- xxviii, 498 p. : figs., tabs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BZA/TC 79
- Edisi
- 3rd. ed
- ISBN/ISSN
- 978-007-127097
- Deskripsi Fisik
- xxviii, 498 p. : figs., tabs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BZA/TC 79
Supply chain management : strategy, planning, and operation
A Strategic Framework for Understanding Supply Chain Management Borne from a course on supply chain management taught at Northwestern University’s Kellogg School of Management, Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. The Sixth Edition weaves in compelling case study examples,…
- Edisi
- 6th ed.
- ISBN/ISSN
- 978-0-13-380020-3
- Deskripsi Fisik
- 528 p. : figs., tabs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BZA/TC 79
Harvard Business Review on customer relationship management
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New R…
- Edisi
- -
- ISBN/ISSN
- 1-57851-699-4
- Deskripsi Fisik
- 192 p. : index ; 21 cm.
- Judul Seri
- A Harvard Business Review Paperback Series
- No. Panggil
- BTC/AD
ABC's of relationship selling through service
ABC's of Relationship Selling through Service 11e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to dem…
- Edisi
- 11 th ed.
- ISBN/ISSN
- 978-0071289283
- Deskripsi Fisik
- xxxi, 538 p. : ill., tabs., figs., index ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BQB
Advertising and promotion : an integrated marketing communications perspective
- Edisi
- 10th ed.
- ISBN/ISSN
- 978--981-4575-11-9
- Deskripsi Fisik
- xxxvi, 842 p. : figs., tabs., index. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BK/BR
- Edisi
- 10th ed.
- ISBN/ISSN
- 978--981-4575-11-9
- Deskripsi Fisik
- xxxvi, 842 p. : figs., tabs., index. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BK/BR
Strategic brand management : building, measuring, and managing brand equity
- Edisi
- 4th ed.
- ISBN/ISSN
- 9780273779414
- Deskripsi Fisik
- 590 p.: figure., index.; 27 cm.
- Judul Seri
- -
- No. Panggil
- BH/BHE/ADBE
- Edisi
- 4th ed.
- ISBN/ISSN
- 9780273779414
- Deskripsi Fisik
- 590 p.: figure., index.; 27 cm.
- Judul Seri
- -
- No. Panggil
- BH/BHE/ADBE
Questionnaire design : how to plan, structure and write survey material for …
"Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." Questionnaire Design is a valuable guide for anyone studying or practising market research. Packed with expert advice, it also in…
- Edisi
- -
- ISBN/ISSN
- 0-7494-4181-X
- Deskripsi Fisik
- xii, 289 p. tabs., figs., notes, refs., index ; 24
- Judul Seri
- -
- No. Panggil
- BDF 41
Marketing research: an applied orientation
Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative materi…
- Edisi
- 6th ed.
- ISBN/ISSN
- 978-0-13-609423-4
- Deskripsi Fisik
- 929 p. : figs., tabs., index. ; 27 cm.
- Judul Seri
- -
- No. Panggil
- BD 79
Services marketing: integrating customer focus across the firm
"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-fo…
- Edisi
- -
- ISBN/ISSN
- 978-007-108696-7
- Deskripsi Fisik
- xxvii, 642 p. : figs., tabs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BBC/BZT
Market-based management : strategies for growing customer value and profitabi…
- Edisi
- 3rd ed.
- ISBN/ISSN
- 0-13-121193-5
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- BAD
- Edisi
- 3rd ed.
- ISBN/ISSN
- 0-13-121193-5
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- BAD
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operational Management 
Strategic Management