Horngren's Cost Accounting: A Managerial Emphasis

Horngren's Cost Accounting spells out the cost accounting market and continues to innovate by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasises the basic theme of 'different costs for different purposes,' and reaches beyond cost accounting procedures to consider concepts, analyses, and management. The 17th Edition incorpo…

Management of organizational behavior: utilizing human resources

Edisi

4th ed.

ISBN/ISSN

0-13-549618-7

Deskripsi Fisik

xviii, 345 p. : index, bibl., tabs., charts ; 24 c

Judul Seri

-

No. Panggil

FA/LX 42 Her

Integrated advertising, promotion, and marketing communications

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The…

Manajemen keuangan : teori dan aplikasi

Edisi

3rd ed.

ISBN/ISSN

979-503-057-4

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

EE Sar

Dasar-dasar manajemen keuangan

Edisi

-

ISBN/ISSN

979-8170-37-7

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

NONE

Outthink the competition : how next generation strategists see options others…

A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the "Outthinkers" "Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition …

Dynamics of competence-based competition : theory and practice in the new str…

Notions of 'competence' and of 'core competencies' are at the heart of much recent thinking in the field of strategic management. They have been developed in response to the need for concepts that can more accurately reflect the rapid evolution of business organisations and the dynamics of their competitive interactions. When applied to real-life situations, the 'competence' perspective has pro…

Competing on the edge : strategy as structured chaos

At its heart, competing on the edge meets the strategic challenge of change by constantly reshaping a firm's competitive advantage, even as the marketplace unpredictably and rapidly shifts. The best firms, argue Brown and Eisenhardt, employ a competing-on-the-edge strategy to change routinely, relentlessly, and rhythmically over time. Written for managers (or would-be managers) who understand t…

Co-opetition

CONTENTS Part I: The Game of Business 1. War and peace 2. Co-opetition -- Thinking complements; the value net ; surfing the net playing multiple roles ; friend or foe? 3. Game Theory -- Added value; rules; perceptions ; boundaries rationality and irrationality ; the elements of a game Part II: The Parats of strategy How to change the game 4. Players -- becoming a player; bringing in…

Gaining and sustaining competitive advantage

This book contains a summarization and integration the latest research in strategic management and related disciplines in a way that is accessible to students and practitioners and in a way that facilitates its application. Within each chapter, current thinking and research is incorporated in the discussion. Each chapter reflects the latest developments in strategic management research. The con…