Ditapis dengan
Integrated advertising, promotion, and marketing communications
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The…
- Edisi
- 9th ed.
- ISBN/ISSN
- 9781292421292
- Deskripsi Fisik
- ebook, 471p
- Judul Seri
- -
- No. Panggil
- BA/MA Clo
Integrated advertising, promotion, and marketing communications
This global edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at pearson has worked closely with educators.
- Edisi
- 5th ed.
- ISBN/ISSN
- 978-0-273-75328-5
- Deskripsi Fisik
- 463 p. : figs., endnote, index ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BA/MA
Integrated advertising, promotion, and marketing communications
This global edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at pearson has worked closely with educators.
- Edisi
- 6th ed.
- ISBN/ISSN
- 978-0-273-78698-6
- Deskripsi Fisik
- 480 p, : figs., cases, endnotes ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BA/MA
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management