Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-comme…
In this indispensable companion to the classic book Evaluating Training Programs: The Four Levels, Donald and James Kirkpatrick draw on their decades of collective experience to offer practical guidance for putting any or all of the Four Levels into practice. In addition, they offer a comprehensive list of the ten requirements for an effective training program and show how to decide what to eva…
evaluasi training, sebagai salah satu "training process" yang paling rumit karena harus berhadapan dengan sejumlah metodologi, teknik dan berbagai alat ukur yang memusingkan, sebenarnya tidak mustahil untuk dilaksanakan, bahkan sampai ke tingkat paling kompleks sekalipun yaitu evaluasi training level 5L Return on Training Investment (ROTI) dengan satu catatan: anda dan perusahaan mau melakukann…