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The Wide lens : a new strategy for innovation
How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires m…
- Edisi
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- ISBN/ISSN
- 978-1591844600
- Deskripsi Fisik
- 278p. : ill., index. ; 23 cm.
- Judul Seri
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- No. Panggil
- ADBE/RNB Adn
The Wide lens : what successful innovators see that others miss (updated wit…
How can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail? The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just del…
- Edisi
- -
- ISBN/ISSN
- 978-1-59184-629-1
- Deskripsi Fisik
- xii, 289 p. : figs., index. ; 21 cm.
- Judul Seri
- -
- No. Panggil
- ADBE/RNB Adn
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management