Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text provides relevant examples that are easily relatable. The 7th Edition features new experiences and/or insights from leading…
Undergraduate course in Entrepreneurship and New Venture creation. This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising. This text places a unique and special emphasis on developing a successful business idea early in the process. By highlighting both successful and failed ventures and asking students to step into…
Table of Contents : I . DECISION TO BECOME AN ENTREPRENEUR 1. Introduction to Entrepreneurship II. DEVELOPING SUCCESSFUL BUSINESS IDEAS 2. Recognizing Opportunities and Generating Ideas 3. Feasibility Analysis 4. Industry and Competitor Analysis 5. Developing an Effective Business Model III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM 6. Building a New Venture Team 7. Assessing…