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Entrepreneurship : successfully launching new ventures
Undergraduate course in Entrepreneurship and New Venture creation. This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising. This text places a unique and special emphasis on developing a successful business idea early in the process. By highlighting both successful and failed ventures and asking students to step into…
- Edisi
- 3rd ed.
- ISBN/ISSN
- 978-0138158088
- Deskripsi Fisik
- 608 p. : tabs., gloss., case app., index ; 27 cm.
- Judul Seri
- -
- No. Panggil
- ABJ Bar
Entrepreneurship : successfully launching new ventures
Table of Contents : I . DECISION TO BECOME AN ENTREPRENEUR 1. Introduction to Entrepreneurship II. DEVELOPING SUCCESSFUL BUSINESS IDEAS 2. Recognizing Opportunities and Generating Ideas 3. Feasibility Analysis 4. Industry and Competitor Analysis 5. Developing an Effective Business Model III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM 6. Building a New Venture Team 7. Assessing…
- Edisi
- -
- ISBN/ISSN
- 978-0273761402
- Deskripsi Fisik
- 600 p. : tabs., gloss., case app., index ; 27 cm.
- Judul Seri
- -
- No. Panggil
- ABJ
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management