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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Churcill, Gilbert A.
cover
Basic marketing research
Komentar Bagikan
Churcill, Gilbert A.Brown, Tom J.Suter, Tracy A.

PART I: INTRODUCTION TO MARKETING RESEARCH AND PROBLEM DEFINITION. 1. Role of Marketing Research. 2. Gathering Marketing Intelligence: The Systems Approach. 3. Gathering Marketing Intelligence: The Project Approach. 4. Problem Formulation. PART II: RESEARCH DESIGN. 5. Types of Research Design and Exploratory Research. 6. Descriptive and Causal Research Designs…

Edisi
7th ed.
ISBN/ISSN
978-1439041406
Deskripsi Fisik
xxvi, 593p. : ill., tabs., index. ; 28 cm.
Judul Seri
-
No. Panggil
BD 79 Chu