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Digital Marketing
Explore how to create effective digital marketing strategies with this student-focused textbook. Digital Marketing by Chaffey and Ellis-Chadwick is a comprehensive guide that bridges theory and practice. Learn how digital data and analytics transform communication, personalize marketing, and consider privacy and security. This book combines academic models and practical skills to prepare you fo…
- Edisi
- 9th ed.
- ISBN/ISSN
- 9781292738086
- Deskripsi Fisik
- xxvii, 548 p. : figs., tabs., index. ; 27 cm.
- Judul Seri
- -
- No. Panggil
- BA/WR 79 Cha
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management