Table of content Pt. I Selling as a Profession Ch. 1 The Life, Times, and Career of the Professional Salesperson Ch. 2 Relationship Marketing: Where Personal Selling Fits Ch. 3 Social, Ethical, and Legal Issues in Selling Pt. II Preparation for Relationship Selling Ch. 4 The Psychology of Selling: Why People Buy Ch. 5 Communication for Relationship Building: It’s Not All Talk Ch. 6 …
ABC's of Relationship Selling through Service 11e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to dem…