Corporate planning is in a state of flux. A spate of articles in the business press has pointed to managers' waning enthusiasm for developing and implementing strategic planning. Yet many orgainzations are in dire need of guidance on how to build strong strategic and corporate identities. The twelve articles in this book provide an integrative, up-to-date perspective of strategic planning from …
Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global p…