Ditapis dengan
Blue ocean shift : beyond competing - proven steps to inspire confidence and…
BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organizat…
- Edisi
- -
- ISBN/ISSN
- 978-0-316-31404-6
- Deskripsi Fisik
- xi, 322 p. : figs., tabs., index. ; 23,5 cm.
- Judul Seri
- -
- No. Panggil
- BAD
Blue ocean strategy : how to create uncontested market space and make compet…
Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. Such strategic moves - termed "value innovation" - create powerful leaps in value for both the firm and its buyers, renderin…
- Edisi
- -
- ISBN/ISSN
- 1591396190
- Deskripsi Fisik
- xv, 240 p. : figs., bibs., index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BAD
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operational Management 
Strategic Management