The orange code: how ING direct succeeded by being a rebel with a cause

This book recounts ING Direct's–the successful Internet-based direct bank with over 20 million customers–intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring…