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Hal. Awal Sebelumnya 176 177 178 179 180 Berikutnya Hal. Akhir
cover
Advanced brand management : from vision to valuation
Komentar Bagikan
Temporal, Paul

Advanced Brand Management: From Vision to Valuation has been specifically written for anyone who needs to know how to manage the most valuable assets in the business world - brands. Paul Temporal, one of the world’s leading branding experts, presents a guide on developing and managing sophisticated stratEgies that will ensure lasting brand value. Dr Temporal gives answers to the many questio…

Edisi
-
ISBN/ISSN
0-471-47925-X
Deskripsi Fisik
xv, 296 p. : case studies, index ; 24 cm.
Judul Seri
-
No. Panggil
BH 79
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Emotional branding : the new paradigm for connecting brands to people
Komentar Bagikan
Gobe, Marc

An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how all five senses can be used as marketing tools to…

Edisi
-
ISBN/ISSN
1-58115-078-4
Deskripsi Fisik
xxxii, 319 p. : notes, index ; 24 cm.
Judul Seri
-
No. Panggil
BH/BTC
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
To sell is human : the surprising truth about moving others
Komentar Bagikan
Pink, Daniel H.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales—but so do the other eight out of nine. Whether we’re entrepreneurs persuading funders, employees pitching colleagues, …

Edisi
-
ISBN/ISSN
978-1-59448-715-6
Deskripsi Fisik
260 p. : notes, index ; 24 cm.
Judul Seri
-
No. Panggil
BQ/LX
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Fundamentals of selling : customers for life through service
Komentar Bagikan
Futrell, Charles M.

Edisi
13th ed.
ISBN/ISSN
9781259060557
Deskripsi Fisik
xxxi, 629 p.: charts., tabs., index.; 25 cm.
Judul Seri
-
No. Panggil
BQ 79

Edisi
13th ed.
ISBN/ISSN
9781259060557
Deskripsi Fisik
xxxi, 629 p.: charts., tabs., index.; 25 cm.
Judul Seri
-
No. Panggil
BQ 79
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Logistics and supply chain management
Komentar Bagikan
Christopher, Martin

Edisi
4th ed.
ISBN/ISSN
978-0-273-73112-2
Deskripsi Fisik
xii, 276p. : figs., index ; 24 cm.
Judul Seri
-
No. Panggil
BZA/TC

Edisi
4th ed.
ISBN/ISSN
978-0-273-73112-2
Deskripsi Fisik
xii, 276p. : figs., index ; 24 cm.
Judul Seri
-
No. Panggil
BZA/TC
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Kewirausahaan dan inovasi : perspektif manajemen strategis
Komentar Bagikan
Pasaribu, ManerepWidjaja, Albert

Konsep inovasi banyak dimanfaatkan oleh organisasi atau perusahaan sebagai sumber pertumbuhan bisnis. Namun, inovasi umumnya dimulai dengan terobosan kreativitas. Maka, tugas organisasi adalah mencipta lingkungan kerja yang memotivasi karyawan membangun gagasan untuk membuat solusi baru agar memenuhi harapan konsumen yang berubah. Inovasi berarti ada pada customer/user, memengaruhi harga, me…

Edisi
-
ISBN/ISSN
9786235233802
Deskripsi Fisik
xvi, 504 p. ; 21 cm.
Judul Seri
-
No. Panggil
ABJ 42
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Designing and managing the supply chain : concepts, strategies, and case stu…
Komentar Bagikan
Simchi-Levi, DavidKaminsky, PhilipSimchi-Levi, Edith

Edisi
3rd. ed
ISBN/ISSN
978-007-127097
Deskripsi Fisik
xxviii, 498 p. : figs., tabs., index. ; 25 cm.
Judul Seri
-
No. Panggil
BZA/TC 79

Edisi
3rd. ed
ISBN/ISSN
978-007-127097
Deskripsi Fisik
xxviii, 498 p. : figs., tabs., index. ; 25 cm.
Judul Seri
-
No. Panggil
BZA/TC 79
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Supply chain management : strategy, planning, and operation
Komentar Bagikan
Chopra, SunilMeindl, Peter

A Strategic Framework for Understanding Supply Chain Management   Borne from a course on supply chain management taught at Northwestern University’s Kellogg School of Management, Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems.   The Sixth Edition weaves in compelling case study examples,…

Edisi
6th ed.
ISBN/ISSN
978-0-13-380020-3
Deskripsi Fisik
528 p. : figs., tabs., index. ; 25 cm.
Judul Seri
-
No. Panggil
BZA/TC 79
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Harvard Business Review on customer relationship management
Komentar Bagikan

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New R…

Edisi
-
ISBN/ISSN
1-57851-699-4
Deskripsi Fisik
192 p. : index ; 21 cm.
Judul Seri
A Harvard Business Review Paperback Series
No. Panggil
BTC/AD
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
ABC's of relationship selling through service
Komentar Bagikan
Futrell, Charles M.

ABC's of Relationship Selling through Service 11e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to dem…

Edisi
11 th ed.
ISBN/ISSN
978-0071289283
Deskripsi Fisik
xxxi, 538 p. : ill., tabs., figs., index ; 25 cm.
Judul Seri
-
No. Panggil
BQB
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
Hal. Awal Sebelumnya 176 177 178 179 180 Berikutnya Hal. Akhir
Perpustakaan - Pusat Informasi Manajemen
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Tentang Kami

Perpustakaan PPM Manajemen merupakan bagian penting dari institusi pendidikan PPM School of Management (PPM Manajemen) di Jakarta. Perpustakaan ini berfungsi sebagai pusat sumber informasi yang mendukung kegiatan akademik, penelitian, dan pengembangan manajemen.

NPP : 3171062B0000001

 

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