In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its…
Designed for business school courses and in-house company training programs, this companion to Managing in Developing Countries presents 35 case studies organized around Professor Austin's Environmental Analysis Framework, a powerful, field-tested tool designed to help managers examine, prepare for and compete in the Third World business environment. Through comprehensive and thoroughly tested …
In this book, author illustrates the real-life impact of a fired-up workforce on financial performance and shows how to manage and leverage knowledge and emotion to drive positive change and lasting business success. (barnesandnoble.com)
Disney's imaginative storytellers offer guidance and techniques to help aspiring screenwriters add Disney magic to their movie ideas.From Snow White and the Seven Dwarfs to Bambi, from The Little Mermaid to The Lion King, the animated films created by The Walt Disney Company are renowned for stories that amuse, astound, and inspire the viewer. Now, for the first time, the story artists and scre…
Value-Driven Intellectual Capital is a corporate and financial executives' handbook to the new world of intangible assets - what they are and how to convert them into cash or strategic position. Value-Driven Intellectual Capital explains the new, boundary-expanding world of intellectual assets - where translating an innovative idea into bottom-line profits involves a tightly focused strategy wi…
Buku ini memberikan pandangan dari dalam tentang masa lalu dan masa depan Acer; bagaimana perusahaan ini telah menggunakan "pemikiran terbalik" untuk mengatasi hambatan demi hambatan guna melahirkan sebuah solusi dan peluang baru. Pola pemikiran terbalik telah membantu Acer berkembang dari sebuah perusahaan kecil dengan lima anak perusahaan di masa awal menjadi sebuah perusahaan "high-tech" glo…
In this unpredictable economy, The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without provides practical, strategic options to improve a struggling business or to further strengthen a healthy business. Carter Pate, a renewal specialist at Pricewaterhouse Coopers, and Harlan Platt, a renowned professor of business and finance at Northeastern University, collaborate here to prov…
Pesatnya perkembangan teknologi, terutama teknologi komunikasi, semakin sengitnya kompetisi, dan bermacam persetujuan perdagangan bebas, bersama-sama memunculkan perubahan radikal dalam dunia bisnis. Seiring dengan itu terbuka berbagai tantangan dan- bagi yang siap-berbagai kesempatan usaha. Philip S. Orsino, salah satu pengusaha paling sukses di Amerika Serikat, memaparkan kiat-kiat sukses …
As a result of the sustained economic downturn, the current business context is creating a huge opportunity for any company who wishes to get ahead of the competition and become a leader. In fact, successful leaders are already developing smart strategic initiatives to create value and gain a sustainable competitive advantage. Do you want to develop your own Business Strategy and beco…