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Strategic Management of Technology and Innovation
The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manag…
- Edisi
- 5th ed.
- ISBN/ISSN
- 978-0073381541
- Deskripsi Fisik
- xi, 1263p. : ill., tabs., index. ; 26 cm.
- Judul Seri
- -
- No. Panggil
- ADBE/RNB Bur
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management