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Corporate creativity
Corporate creativity is not a matter of hiring more creative people; rather it is a matter of putting a systematic structure into place to make creativity possible. Through a series of case studies Alan Robinson and Sam Stern stress six essential elements that will help unleash creativity at all levels of a company. Then they outline the steps necessary for good ideas to reach the people who ca…
- Edisi
- -
- ISBN/ISSN
- 9781576750490
- Deskripsi Fisik
- ix, 277 p. : index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- AD/LXMG 42 Rob
Ideas are free
A worker in one of Europe's largest wireless communication companies showed his manager how to repair an error that was costing the company $30 million per year. A secretary at Grapevine Canyon Ranch proposed a simple change to pull the company's website to the top of search engines. These are just two of many examples in Ideas are Free that highlight the single best resource in a company - tho…
- Edisi
- -
- ISBN/ISSN
- 1-57675-282-8
- Deskripsi Fisik
- xvii, 232 p. : notes, index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- FA/FJ Rob
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management