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Entry strategies for international markets
TABLE OF CONTENTS Preface 1 The New Global Economy: Challenges and Opportunities 2 Designing Entry Strategies for International Markets 3 Deciding on the International Product Candidate and Target Market 4 Entering International Markets Through Exports 5 Entering International Markets Through Licensing and Other Contractual Arrangements 6 Entering International Markets Through Investm…
- Edisi
- -
- ISBN/ISSN
- 0-02-926903-2
- Deskripsi Fisik
- xii, 324 p. : index, bibl., notes, figs., tabs., s
- Judul Seri
- -
- No. Panggil
- BCB/AZB 521 Roo
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operational Management 
Strategic Management