A rogue business strategist and Macintosh expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one's company more competitive.
Are you just playing—or playing to win? Strategy is not complex. But it is hard. ItÂ’s hard because it forces people and organizations to make specific choices about their future—something that doesnÂ’t happen in most companies. Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, an…