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Odyssey : pepsi to apple a journey of adventure,Ideas and the Future
In Odyssey, Pepsi to Apple, John Sculley tells his story of working at Pepsi and then as President at Apple. Sculley was at Apple from 1983 - 1993 as CEO. The book was written in 1988 while Sculley was still Apple CEO. This book was written by a CEO that is actually willing to openly discuss Apple's strategy in detail, unlike their current CEO. It's a good read if you're into management, organi…
- Edisi
- 1st ed.
- ISBN/ISSN
- 978-0060-157807
- Deskripsi Fisik
- xiv, 450 p. : photographs, bibl., index ; 26 cm.
- Judul Seri
- -
- No. Panggil
- ABC 62 Scu
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management