Blue ocean strategy : how to create uncontested market space and make compet…

Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. Such strategic moves - termed "value innovation" - create powerful leaps in value for both the firm and its buyers, renderin…

ROI of social media : how to improve the return on your social marketing inv…

ROI of Social Media is an excellent analysis of the current landscape. We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tact…

Consumer behavior

Edisi

11th ed.

ISBN/ISSN

9780273787136

Deskripsi Fisik

492 p.: figs., tabs., index.; 27 cm.

Judul Seri

-

No. Panggil

BDB

Advanced brand management : from vision to valuation

Advanced Brand Management: From Vision to Valuation has been specifically written for anyone who needs to know how to manage the most valuable assets in the business world - brands. Paul Temporal, one of the world’s leading branding experts, presents a guide on developing and managing sophisticated stratEgies that will ensure lasting brand value. Dr Temporal gives answers to the many questio…

Emotional branding : the new paradigm for connecting brands to people

An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how all five senses can be used as marketing tools to…

To sell is human : the surprising truth about moving others

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales—but so do the other eight out of nine. Whether we’re entrepreneurs persuading funders, employees pitching colleagues, …

Beauty preneurship : entrepreneur muda dalam industri beauty, fashion & lifes…

Buku ini berkisah tentang 13 entrepreneurs yang sukses dalam industri beauty, fashion, dan lifestyle. Perkembangan dunia kecantikan terus melahirkan banyak bisnis baru. Seseorang yang belajar kecantikan saat ini tidak hanya terjun di bidang tata rias atau tata rambut saja, melainkan juga di bidang photography, fashion, spa therapy, beauty aesthetic, bridal, wedding organizer, graphic design, d…

Menguasai riset pemasaran : cara mudah & praktis

Jangan pernah membuat keputusan penting atau perencanaan yang penting tanpa informasi yang dapat dipercaya kebenarannya. Informasi pemasaran yang dapat dipercaya adalah informasi yang diperoleh melalui riset pemasaran. Pemahaman tentang cara-cara yang digunakan dalam riset pemasaran sangat penting untuk diketahui baik oleh mahasiswa manajemen maupun para praktisi bisnis. Buku ini terdiri dari …

Menjadi customer service representative yang sukses

Petugas pelayanan pelanggan (customer service representative atau CSR) adalah jantungnya perusahaan modern. Mereka membantu perusahaan menjadi sukses dengan memenuhi kebutuhan pelanggan. Petugas pelayanan pelanggan membantu memecahkan masalah pelanggan, menginformasikan produk dan kebijakan perusahaan, serta melayani pelanggan dengan sebaik-baiknya. Sasaran dan tujuan dari upaya mereka adalah k…

Marknon : manajemen pemasaran untuk semua manajer

Edisi

-

ISBN/ISSN

979-442-065-4

Deskripsi Fisik

xvi, 280 p. : exercises, refs., index ; 24 cm.

Judul Seri

Seri Manajemen No. 182

No. Panggil

BA/AB Sow