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SQL ⚙️: array:2 [ "count" => "select count(distinct b.biblio_id) from biblio as b left join mst_publisher as mp on b.publisher_id=mp.publisher_id left join mst_place as mpl on b.publish_place_id=mpl.place_id where b.opac_hide=0 and (b.call_number like ?)" "query" => "select b.biblio_id, b.title, b.image, b.isbn_issn, b.publish_year, mp.publisher_name as `publisher`, mpl.place_name as `publish_place`, b.labels, b.input_date, b.edition, b.collation, b.series_title, b.classification from biblio as b left join mst_publisher as mp on b.publisher_id=mp.publisher_id left join mst_place as mpl on b.publish_place_id=mpl.place_id where b.opac_hide=0 and (b.call_number like ?) order by b.last_update desc limit 10 offset 10" ]
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Lateral marketing : new techniques for finding breakthrough ideas
- Edisi
- -
- ISBN/ISSN
- 0-471-45516-4
- Deskripsi Fisik
- xvi, 206 p. : index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BA 79
- Edisi
- -
- ISBN/ISSN
- 0-471-45516-4
- Deskripsi Fisik
- xvi, 206 p. : index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BA 79
Blue ocean shift : beyond competing - proven steps to inspire confidence and…
BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organizat…
- Edisi
- -
- ISBN/ISSN
- 978-0-316-31404-6
- Deskripsi Fisik
- xi, 322 p. : figs., tabs., index. ; 23,5 cm.
- Judul Seri
- -
- No. Panggil
- BAD
Blue ocean strategy : how to create uncontested market space and make compet…
Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. Such strategic moves - termed "value innovation" - create powerful leaps in value for both the firm and its buyers, renderin…
- Edisi
- -
- ISBN/ISSN
- 1591396190
- Deskripsi Fisik
- xv, 240 p. : figs., bibs., index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BAD
ROI of social media : how to improve the return on your social marketing inv…
ROI of Social Media is an excellent analysis of the current landscape. We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tact…
- Edisi
- -
- ISBN/ISSN
- 978-0470827413
- Deskripsi Fisik
- xv, 289 p. : ill., index. 23 cm.
- Judul Seri
- -
- No. Panggil
- BBE
Consumer behavior
- Edisi
- 11th ed.
- ISBN/ISSN
- 9780273787136
- Deskripsi Fisik
- 492 p.: figs., tabs., index.; 27 cm.
- Judul Seri
- -
- No. Panggil
- BDB
- Edisi
- 11th ed.
- ISBN/ISSN
- 9780273787136
- Deskripsi Fisik
- 492 p.: figs., tabs., index.; 27 cm.
- Judul Seri
- -
- No. Panggil
- BDB
Advanced brand management : from vision to valuation
Advanced Brand Management: From Vision to Valuation has been specifically written for anyone who needs to know how to manage the most valuable assets in the business world - brands. Paul Temporal, one of the world’s leading branding experts, presents a guide on developing and managing sophisticated stratEgies that will ensure lasting brand value. Dr Temporal gives answers to the many questio…
- Edisi
- -
- ISBN/ISSN
- 0-471-47925-X
- Deskripsi Fisik
- xv, 296 p. : case studies, index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BH 79
Emotional branding : the new paradigm for connecting brands to people
An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how all five senses can be used as marketing tools to…
- Edisi
- -
- ISBN/ISSN
- 1-58115-078-4
- Deskripsi Fisik
- xxxii, 319 p. : notes, index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BH/BTC
To sell is human : the surprising truth about moving others
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales—but so do the other eight out of nine. Whether we’re entrepreneurs persuading funders, employees pitching colleagues, …
- Edisi
- -
- ISBN/ISSN
- 978-1-59448-715-6
- Deskripsi Fisik
- 260 p. : notes, index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BQ/LX
Beauty preneurship : entrepreneur muda dalam industri beauty, fashion & lifes…
Buku ini berkisah tentang 13 entrepreneurs yang sukses dalam industri beauty, fashion, dan lifestyle. Perkembangan dunia kecantikan terus melahirkan banyak bisnis baru. Seseorang yang belajar kecantikan saat ini tidak hanya terjun di bidang tata rias atau tata rambut saja, melainkan juga di bidang photography, fashion, spa therapy, beauty aesthetic, bridal, wedding organizer, graphic design, d…
- Edisi
- -
- ISBN/ISSN
- 979-4422567
- Deskripsi Fisik
- x, 199 p.: figs. ; 21 cm.
- Judul Seri
- Seri Manajemen Strategis No. 11 A
- No. Panggil
- ABJ 5535 Bea
Menguasai riset pemasaran : cara mudah & praktis
Jangan pernah membuat keputusan penting atau perencanaan yang penting tanpa informasi yang dapat dipercaya kebenarannya. Informasi pemasaran yang dapat dipercaya adalah informasi yang diperoleh melalui riset pemasaran. Pemahaman tentang cara-cara yang digunakan dalam riset pemasaran sangat penting untuk diketahui baik oleh mahasiswa manajemen maupun para praktisi bisnis. Buku ini terdiri dari …
- Edisi
- -
- ISBN/ISSN
- 979-442-229-0
- Deskripsi Fisik
- viii, 182 p. : figs., tabs., grafik ., ; 21 cm.
- Judul Seri
- Seri Manajemen Praktis No. 20
- No. Panggil
- BD Kou
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operational Management 
Strategic Management