Buku/Printed Material

Services marketing: integrating customer focus across the firm

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"Services Marketing" recognizes that services present special challenges
that must be identified and addressed in real circumstances. The heart
of the book's content is to develop strong customer relationships
through quality service. The book also focuses on knowledge needed to
implement service strategies for competitive advantage across
industries. Hence, frameworks for customer-focused management, and
strategies for increasing customer satisfaction and retention through
service are included in the fifth edition.

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Ketersediaan

Informasi Detail

Judul Seri

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Penerbit

Boston : McGraw-Hill., 2013

Deskripsi Fisik

xxvii, 642 p. : figs., tabs., index. ; 25 cm.

Bahasa

English

ISBN/ISSN

978-007-108696-7

Klasifikasi

BBC/BZT

Edisi

-

Subjek

Customer services
textbook-sm
textbook-mm
Pricing
Service marketing
Consumer behaviour
Consumer expectations
Service management
Service industries

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