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Marketing research: an applied orientation

Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.

Ketersediaan
#
Short Loan (Short Loan) BD 79 Mal
37178
Tersedia
Informasi Detail
Judul Seri
-
Penerbit
USA : Pearson Education.,
Deskripsi Fisik
929 p. : figs., tabs., index. ; 27 cm.
Bahasa
English
ISBN/ISSN
978-0-13-609423-4
Klasifikasi
BD 79
Edisi
6th ed.
Subjek
Design
Analysis
Marketing research
Research
Case Studies
textbook-sm
textbook-mm
Data collection
Reporting
Versi lain/terkait

Tidak tersedia versi lain

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