Buku/Printed Material

Exploring strategy

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Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn't be without.

Table of Contents :

1 Introducing Strategy

Part I - THE STRATEGIC POSITION

Introduction to Part I
2 The environment
3 Strategic Capabilities
4 Strategic Purpose
5 Culture and Strategy

Commentary on Part I The Strategic Position

Part II - STRATEGIC CHOICES

Introduction to Part II

6 Business Strategy
7 Corporate strategy and diversification
8 International strategy
9 Innovation and entrepreneurship
10 Mergers, acquisitions and alliances

Commentary on Part II Strategic Choices

Part III - STRATEGY IN ACTION

Introduction to Part III

11 Evaluation strategies
12 Strategy development processes
13 Organising for success
14 Leadership and strategic change
15 The practice of strategy

Commentary on Part III Strategy in Action
Table of Contents

Table of Contents

1 Introducing Strategy

Part I - THE STRATEGIC POSITION

Introduction to Part I
2 The environment
3 Strategic Capabilities
4 Strategic Purpose
5 Culture and Strategy

Commentary on Part I The Strategic Position

Part II - STRATEGIC CHOICES

Introduction to Part II

6 Business Strategy
7 Corporate strategy and diversification
8 International strategy
9 Innovation and entrepreneurship
10 Mergers, acquisitions and alliances

Commentary on Part II Strategic Choices

Part III - STRATEGY IN ACTION

Introduction to Part III

11 Evaluation strategies
12 Strategy development processes
13 Organising for success
14 Leadership and strategic change
15 The practice of strategy

Commentary on Part III Strategy in Action

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Ketersediaan

Informasi Detail

Judul Seri

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Penerbit

London : FT Prentice Hall., 2011

Deskripsi Fisik

xxix, 562p. : ill., pict., index. ; 26 cm.

Bahasa

English

ISBN/ISSN

9780273737001

Klasifikasi

AD 79 Joh

Edisi

9th ed.

Subjek

Corporate Strategy
Case Studies
Strategy development

Versi lain/terkait

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