Buku/Printed Material

What is strategy-and does it matter?

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In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ‘ebusiness’ sectors

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Ketersediaan

Informasi Detail

Judul Seri

Routledge series in analytical management

Penerbit

London : Routledge., 1993

Deskripsi Fisik

x, 165 p. : index, refs., notes, intros., concls.,

Bahasa

English

ISBN/ISSN

0-415-05942-9

Klasifikasi

AD/ADBE 79 Whi

Edisi

-

Subjek

Strategic Management
Corporate Strategy
Strategic planning
Case Studies

Versi lain/terkait

Lampiran Berkas

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