Buku/Printed Material

Competing on the edge : strategy as structured chaos

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At its heart, competing on the edge meets the strategic challenge of change by constantly reshaping a firm's competitive advantage, even as the marketplace unpredictably and rapidly shifts. The best firms, argue Brown and Eisenhardt, employ a competing-on-the-edge strategy to change routinely, relentlessly, and rhythmically over time. Written for managers (or would-be managers) who understand that their primary challenge is not to survive change but to embrace it, the lessons and insight in Competing on the Edge offer an unprecedented opportunity to seize the change initiative, set the pace of competition, and ultimately dominate an industry. Inspired by the theories of science yet grounded in the practical realities of business, the detailed examples, rigorous research, and serious thinking that inform every aspect of this thought-provoking new book coalesce into a surprising strategy that works - when the name of the game is change. (text from the publisher)

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Ketersediaan

Informasi Detail

Judul Seri

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Penerbit

Boston : HBS Press., 1998

Deskripsi Fisik

xii, 299 p. : figs., app., index ; 24 cm.

Bahasa

English

ISBN/ISSN

0-87584-754-4

Klasifikasi

ADBE/JHE Bro

Edisi

-

Subjek

Strategic planning
Competition
Organizational culture

Versi lain/terkait

Lampiran Berkas

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