From "unexpected" earnings results to missed market opportunities to product launch disasters, we've come to accept uncertainty as an unavoidable fact of business life. But Kenneth G. McGee argues that even the worst business surprises rarely happen without warning-and that a few vital pieces of information can make all the difference in whether an event spells disaster, or opportunity. In H…
Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship, offering clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors in a variety of business, public and social contexts. Using a proven process model that…
The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manag…
Learn how Intel, Microsoft, Motorola, Apple plus several other technology companies achieved their success. This book contains 22 cases on how the top information technology companies formulate strategy.
Hamel's first edition of this volume, published in 2000, urged managers help lead a business revolution by embracing change-developing e-commerce, participating in joint ventures and engaging in selective cooperation. Centuries of incremental progress have given way to a time of revolution, Hamel argued, and companies must change or die. His revised version keeps the focus on far-reaching innov…
Dunia senantiasa berubah. Hanya yang mampu dengan cepat beradaptasilah yang keluar sebagai pemenang. Dunia bisnis pun tak luput dari perubahan. Perubahan jelas membawa resiko tersendiri. Masa depan menjadi sulit diprediksi sehingga tak jarang strategi yang telah disusun dengan suah payah acap kali berganti ditengah jalan. Akibatnya, kemenangan sejati yang diharapkan --menjadi organisasi yang "b…