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Business historian Nancy F. Koehn begins Brand New -- her critically acclaimed examination of the means by which six aspiring entrepreneurs created viable and enduring products -- with the story of Josiah Wedgewood, the 18th-century potter whose name, after two centuries, is still synonymous with finely made china. Koehn also considers the achievements of H. J. Heinz (food production), Marshall…
This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of: 1. statistical, econometric, and machine learning techniques; 2. data handling capabilities; 3. at least one programming language. Practical in orientation, the volume offers illustrative case studies throughout and…
This text is aimed at those studying entrepreneurship as part of any degree or management course. The book presents a clear style, coherent and logical organisation of themes, and a critical discussion of key ideas to facilitate students' learning and lecturers' course planning and delivery.Strategic Entrepreneurship provides comprehensive coverage of this dynamic field, which is growing fast i…
This book is about three interrelated topics: small business, enterprise development, and entrepreneurship. Each of the three has many definitions. The emphasis of this book, is on identifying opportunities and strategic strengths, om applying them to venture formation and development, and on transformaing entrepreneurial small firm, with their hands-on operations, to entreprises with more prof…
Rothaermel synthesizes and integrates conceptual frameworks, empirical research, and practical applications with current real-world examples to help students make sense of a fast-changing and complex world. It is industry-leading in diversity and inclusion by featuring leaders with different backgrounds and companies that today’s students can relate to and thus internalize the knowledge acqui…
Dana Mead was one of the leaders of the '90s revolution in corporate management that ignited the United States' resurgence as the world's largest and most productive economy. In 1992, Mead spearheaded a transformation of one of the nation’s most troubled conglomerates, Tenneco. He went on to become a policy shaper and voice of industry. But no reward comes without risk, and Mead never once…
Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter.It’s a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and appoint your best people to make change happen. And it does—but not fast enough. Or effectively enough. Real value gets l…