Answers for why do some companies create sustained, superior profits year after year, why are they always far ahead of competitors in discovering the ever-changing profit zones of their industry, and why do others languish as their traditional way of doing business turns into a no-profit zone are provided in this book. It reveals the profit strategies of twelve of todayÂ’s great success stor…
Either create less clutter or make more sense of it faster than the competition-and you win. But how do you make sense of the clutter? In Simplicity, Bill Jensen offers a highly engaging and practical approach to competing in the fast-paced information age. Drawing on a ground-breaking study of over 2,500 people in more than 450 companies, Jensen presents new tools and strategies for applyin…
Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text provides relevant examples that are easily relatable. The 7th Edition features new experiences and/or insights from leading…
Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today. "Unstoppable" s…
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Faceboo…