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Green marketing management
GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new text provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detai…
- Edisi
- -
- ISBN/ISSN
- 978-1111530372
- Deskripsi Fisik
- xvi, 334p. : ill. , tabs.,index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BA/JNE
Marketing management
For these Global Editions, the editorial team at Pearson has collaborated with educator across the world to address a wide range of subject and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version.Ta…
- Edisi
- 15th Ed.
- ISBN/ISSN
- 978-1-292-09262-1
- Deskripsi Fisik
- 714 p. : figs.,tabs.,app.,glossary.,index ; 27 cm.
- Judul Seri
- -
- No. Panggil
- BA
Ethical decision making in business : a managerial approach
With a vibrant four-color design, the market-leading "Ethical Decision Making For Business: A Managerial Approach, 9/e, International Edition" delivers an accessible, applied text that thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, the authors address the overall concepts, processes, and best practices associate…
- Edisi
- 9th ed.
- ISBN/ISSN
- 978-1111826611
- Deskripsi Fisik
- xx, 498p. : ill., index. ; 23 cm.
- Judul Seri
- -
- No. Panggil
- AZM/LUE
Business and its environment
Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firmÂ’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The seventh edition includes four new chapters on…
- Edisi
- 6th ed.
- ISBN/ISSN
- 978-0136083924
- Deskripsi Fisik
- xx, 783 p. : references. index. ; 27 p
- Judul Seri
- -
- No. Panggil
- AZM/LUE 79
Corporate-level strategy : creating value in the multibusiness company
- Edisi
- -
- ISBN/ISSN
- 0-471-04716-3
- Deskripsi Fisik
- xiv, 450 p. : index, apps., notes, exhibits ; 24 c
- Judul Seri
- -
- No. Panggil
- AZCL/AD
- Edisi
- -
- ISBN/ISSN
- 0-471-04716-3
- Deskripsi Fisik
- xiv, 450 p. : index, apps., notes, exhibits ; 24 c
- Judul Seri
- -
- No. Panggil
- AZCL/AD
Strategic Management concepts : a competitive advantage approach
- Edisi
- 14th.ed.
- ISBN/ISSN
- 978-0-273-76760-7
- Deskripsi Fisik
- 416 p. index : 28 cm.
- Judul Seri
- -
- No. Panggil
- ADBE
- Edisi
- 14th.ed.
- ISBN/ISSN
- 978-0-273-76760-7
- Deskripsi Fisik
- 416 p. index : 28 cm.
- Judul Seri
- -
- No. Panggil
- ADBE
Strategic management: concepts and cases
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated an…
- Edisi
- 15th ed.
- ISBN/ISSN
- 978-1-292-01689-4
- Deskripsi Fisik
- 682 p. : figs., tabs., index. ; 27 cm.
- Judul Seri
- -
- No. Panggil
- ADBE 79
Strategic management competitiveness & globalization : concepts & cases
Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, Eleventh Edition, combines the latest cutting-edge research and strategic…
- Edisi
- 11th.ed.
- ISBN/ISSN
- 978-1-285-42517-7
- Deskripsi Fisik
- xxiv, 404 p. : figs., index. ; 26 cm.
- Judul Seri
- -
- No. Panggil
- ADBE 79
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operational Management 
Strategic Management